What are the trends?
Interestingly a report from The Nielsen Research Company showed that there has been a huge increase of 82% in time spent on social networking sites.
In the UK, time spent on these sites grew to 6hrs 7 mins per month.
Integrating videos into a social media strategy gives access to huge numbers of potential customers.
Don’t forget about the trend to viewing videos and accessing social media sites through mobile smart phones.
Smartphone usage in this respect will increase 26 fold in the next three years so you need to make sure people can view your videos on them.
We'll do it for you
Let us do the work for you because it takes time to make social media and online video work effectively. So we offer a comprehensive service that begins with a social media strategy. We can...
Create and populate social media channels with your company profile, description of service and contact details.
Update information, add photographs, videos, events, new product or service announcements and competitions that you create.
Write and publish regular blogs for you that raise awareness and all importantly that drives people to your website.
Respond to comments that visitors leave on your page and provide regular reviews showing how social networking is driving people to your website.
40% of SMEs use social media
A new study from Constant Contact® (NASDAQ: CTCT) reveals that almost 40 per cent of UK small and mid-sized enterprises (SMEs) are using social media to market their business. What's more, the study suggests that nearly eight out of ten (79 per cent) of those currently using social media marketing expect to increase their use of the tool to drive business results in the next year. Of those not using social media marketing currently, 27 per cent plan to begin using it in the next year.
Click to see survey
Integrate your videos into social media
Your videos need to be seen by as many people as possible to attract new customers. By using social media channels as part of your sales and marketing activities you will be able to...
- Raise awareness of your products and services
- Bring your people and brand personality to life
- Drive internet traffic to your website and blog
- Make you and your business more visible in the market
- Develop relationships with potential new customers
- Keep an eye on what your competitors are doing
Many businesses have already set up their profiles with the main social networking sites such as YouTube, Twitter and Facebook and it is fairly easy to do yourself. Using Social Media you can build relationships through the know-like-trust process very quickly.
More about social media channels.
Facebook claims that 50% of active users log into the site each day. This would mean at least 175m users every 24 hours… A considerable increase from the previous 120m.
Twitter now has around 85m user accounts and many are associated with SMEs; O2 estimate that 700,000 SMEs use Twitter to build relationships that lead to new business opportunities.
LinkedIn has over 50m members worldwide. This means an increase of around 1m members month-on-month since July/August last year.
YouTube with its easy to use format and mass market audience means it’s a great channel for small businesses to promote their services. It has been estimated that 81.9% of embedded videos on websites and blogs are YouTube videos.
Blogs that are the most popular are online are topic blogs. These blogs are often run by more than one person, and focus on a particular subject or niche. The number of blogs on the Internet (as tracked by BlogPulse) is around 126 million and growing.