25 years BBC experience

Jon Devitt is our videographer with over 25 years experience working for the BBC as an international camerman and journalist.

He gives these short videos about producing video testimonials. He explains the importance of getting customers to relax and to 'talk from the heart' during filming so that information is conveyed in a genuine way that touches hearts and minds.

Styles of video testimonials

Vox pops

Short comments from a range of customers can be a way to ‘crowd source’ views on the client's service. It also provides quotable examples to support a case study. 

Capturing the moment

This is about capturing the moment when a customer is filmed showing his or her genuine satisfaction at the point of using the product or service. The look of a satisfied customer is worth its weight in gold.

‘In their own words’

Putting the camera in front of the subject and asking them to talk/respond to questions naturally.  A great way to get a point of view across in a natural and authentic way. Ideal for case studies or expert comment.

 Show it in action

Using video to provide detailed information about how a product or business works.  This could be a behind the scenes glimpse of a production line, a day in the life of an employee or a technical explanation of how a new product or service works.

Position video testimonials to sell

Through experience we know how to position videos on websites to help turn viewers into leads. Surprisingly we often see videos hidden away with little chance of being noticed. We also see videos embedded via that well known video channel, which show its branding and other peoples' videos. Generating leads from poorly positioned and annoyingly branded videos is difficult.